Subtitle accuracy

Checking subtitles and translations for accuracy

Treat the transcript as a draft and agree who checks it, so nobody is misquoted.

Send your date and area. We suggest coverage and confirm availability.

In short

  • An automatic transcript is a first draft. It needs a person to correct it.
  • Check names, titles, numbers and meaning, not only spelling.
  • A translation needs a reviewer who is comfortable in both languages.
  • Agree who reviews, and by when, before the subtitles are made.

Do not assume an automatic transcript is correct. Treat it as a draft, and agree who will read it against the video before anyone sees it. Accessibility guidance from the W3C says automatic captions need accuracy checks and usually correction.

What usually goes wrong

Automatic tools do well on slow, clear speech in one language. Event speech is rarely like that. These are the places to look first:

  • Names and titles: a guest’s name, “Dato’” or “Datin”, a company name or a product name is easy to mis-hear.
  • Mixed languages: a speaker who moves between Malay, English and Mandarin in one sentence often confuses the tool.
  • Numbers and dates: amounts, years and phone numbers need a human check against the source.
  • Meaning in translation: a correct word can still sound wrong, especially for blessings, jokes and formal greetings.
  • Timing: text that appears late, or stays too long, makes the video hard to follow even if every word is right.

Who checks what

One person rarely checks everything well. Split the review into layers.

Layer What to check Best checked by
Spelling and grammar Typos, punctuation, line breaks The editor or a proofreader
Names and titles Spelling, order, honorifics The organiser, using a guest list
Meaning Did the text say what the speaker said? Someone who understands the spoken language
Translation Is the second language faithful and natural? A reader fluent in both languages
Timing and readability Is the text on screen long enough to read? Whoever watches the full video once

We can set up subtitles, fix timing and apply corrections. Language review of the meaning usually sits best with someone who knows the speakers and the subject, and that is often on your side.

How to run the review

  1. Ask for the subtitle text as a file or a document, not only inside the video, so reviewers can mark it up.
  2. Send the correct spelling of names, titles and organisations before the first draft, so fewer errors appear.
  3. Have each reviewer watch the video with the subtitles on, once, and note the timecode of each problem.
  4. Combine everyone’s notes into one list before sending it. Our guide on consolidating feedback from several people shows how.
  5. Check the corrected version once more, in full, before it is shared.

A worked example

For example, an organiser has a 20-minute talk. The speaker opens in English, answers questions in Malay and quotes a Mandarin proverb. The automatic text spells the sponsor’s name wrongly, and the proverb comes out as nonsense.

The organiser sends the sponsor’s correct name. A colleague who reads Mandarin fixes the proverb and its English line. One person watches the whole video for timing. The editor then makes one round of changes from a single combined list.

This example is illustrative, not a past job.

What subtitles cannot fix

Subtitles cannot fix poor audio. If a speaker was far from the microphone, the words may be unclear even to a person, so ask the speaker what was said. Translations also run longer or shorter than the original, so some lines may need shortening to fit the screen.

What we confirm for your subtitles

  • Who prepares the first draft, and that a person checks it before you see it.
  • That you receive the text as a file.
  • Which languages we can set up, and which need your own reviewer.
  • How corrections are collected and applied.

To choose languages and outputs, use the caption and language specification planner. If you want us to set up the subtitles, message us through the captioning and subtitles service.

For footage you already have, see event video editing.

If one video must exist in several languages, read delivering several languages and approval versions. For wider planning, see the accessible video and language guides.

If you already have a video that needs subtitles or a translation, tell us the languages and who will check the wording. We confirm what we can set up for your footage, and which parts need a reviewer from your side.

Ask about your event

Sources

  1. W3C WAI, Captions/Subtitles, checked 2026-10-06

Checked on the date shown. Rules and venue requirements change, so confirm them for your own event.

Useful next steps

Editing your existing event footage

Already filmed your event? We edit your phone or camera footage into a highlight film, speech cut or social clips. What we check first and what to send.

Caption and language planner

Plan captions, translated subtitles and transcripts for an event video. Get a language and output matrix and an acceptance checklist before you brief an editor.

Questions people ask

Can I trust automatic subtitles if the audio is clear?
Not fully. Clear audio helps, but names, titles, place names and mixed-language speech still go wrong. Treat the automatic text as a draft and have someone who understands the speech read it against the video before it is shared.
Who should check a Malay, English or Chinese translation?
Someone who reads both languages well and knows your subject, such as a colleague, a family member or a professional translator. We can set up the subtitles and timing. Translation is available on request, confirmed for each event.
What should I send so the subtitles are more accurate?
Send a list of speaker names and titles, the spelling of organisation and product names, and any script or speech notes. Tell us which languages are spoken. This lets us correct the draft against your own words instead of guessing.
How many rounds of subtitle corrections do I get?
The number of rounds is agreed in your written quote or scope. Collecting all corrections in one list, with timecodes, usually keeps the work to one clean round.

Planning an event? Let’s talk it through.

If you already have a video that needs subtitles or a translation, tell us the languages and who will check the wording. We confirm what we can set up for your footage, and which parts need a reviewer from your side.

Send your date and area. We suggest coverage and confirm availability.

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